Chamber awarded nearly $74,000 for campaign to drive business growth and economic development in our region.

The Greater Gardner Chamber of Commerce was recently selected as a recipient of a grant award through the Baker-Polito Administration’s Regional Pilot Project Grant Program. Managed through the Massachusetts Office of Business Development, the program was established to assist with regional recovery solutions based on the specific economic needs of individual regions of the Commonwealth related to the effects of the pandemic.

The grant, totaling nearly $74,000, will fund an outreach and promotional campaign, highlighting the region’s existing properties and buildable sites, with a focus on creating employment opportunities and driving business growth and economic development.

“Attracting new businesses and generating additional employment opportunities in our area would correspondingly stimulate revenue growth for existing, local main street and downtown businesses – a sector that has been especially hard hit by the pandemic’s economic effects” stated Carol Jacobson, Chamber President and CEO.

The Build with Us, Grow with Us campaign is a collaborative effort lead by the Greater Gardner Chamber’s Economic Development Committee. The committee is comprised of representatives from the seven municipalities within the Chamber’s region: Ashburnham, Barre, Gardner, Hubbardston, Templeton, Westminster and Winchendon, and members of the Chamber’s Board of Directors.

“I’m very excited for this opportunity. With the Chamber’s lead, this project will help market our region more broadly and thoroughly. We have a lot to offer, from a skilled workforce to affordable property that will benefit any business looking to relocate here. Additionally, the opportunity for increased economic activity will benefit our businesses and residents” remarked State Representative Jonathan Zlotnik.

“This marketing opportunity will showcase the advantages of affordability and quality of life attributes in the City of Gardner, and region-wide, to businesses and residents throughout the State and Northeast Region” said Trevor Beauregard, Director of Community Development and Planning for the City of Gardner, and a member of the Chamber’s Board of Directors.

The campaign will include print and digital marketing through targeted business publications that reach more than 30,000 key business owners and decision makers within the MetroWest and Worcester regions, and will feature strategic placement of billboard bulletins along targeted routes. 

The Chamber will work with local design consultant, Maureen Horrigan, of Creative Edge Marketing and Design, to layout the Build with Us, Grow with Us · Greater Gardner campaign, scheduled to launch in early June.

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